World of Patria

Client Type

Website Link

https://worldofpatria.com/

The Client

World of Patria is a leading independent distributor and supplier of premium wines, spirits, and beers to the global travel retail, airline, and domestic markets. Known for curating top-tier brands, they focus on performance, quality, and innovation.

Overall Summary

Securing a distribution partner like World of Patria was a key milestone in Old Pilots' UK expansion. As a leading player in both global travel retail and domestic supply, their partnership provided immediate credibility and reach for our brand. It also opened the door for long-term growth across multiple verticals, including duty-free, high-street, and e-commerce.

Our agency managed all onboarding, compliance, and asset creation, aligning Old Pilots' positioning with World of Patria's product portfolio. This required a nuanced understanding of buyer expectations, market dynamics, and category trends — all of which we provided to ensure a smooth rollout.

Through this collaboration, Old Pilots entered some of the most competitive shelves in Europe. Today, we continue to support the relationship with trade support, seasonal activations, and performance analysis.