Not an Agency.
A Partner.

Who We Are

At The Wingman Group, we’re not just another agency. We’re the team behind the scenes — shaping, refining, and launching drinks brands that are ready to stand tall and pour proud. From first concept to first pour (and far beyond), we partner with bold, ambitious names in the drinks world to make sure their product doesn’t just land on shelves — it lands with purpose, clarity, and momentum.

We’ve built our business around one simple idea: brands need more than just marketing — they need meaningful traction. That’s why we work hand-in-hand with bar teams, distributors, creative partners, and hospitality leaders to create brand journeys that feel as smooth as a perfectly stirred Negroni.

How We Work

We’re not an agency that hides behind jargon or slideshows. We get in the mix — speaking to bar managers, visiting venues, tasting your product, and understanding your goals at ground level.

We operate lean, move fast, and work directly with you — no bloated teams or layers of middle management. You’ll work with real people, experts in their fields, who understand what makes brands thrive in the real world.

It’s hands-on, collaborative, and grounded in experience — because we’ve been behind the bar, in the trade, and around the table with decision-makers.

What We Stand For

At Wingman Group, we believe in the power of purpose-led partnerships. We don’t just market drinks — we back brands we believe in, ones that are crafted with care and ready to be poured with pride.

We stand for creativity without ego, strategy without fluff, and experiences that actually mean something. We believe bartenders are brand ambassadors, that detail is everything, and that hospitality is where magic happens.

Above all, we believe in doing things properly — not because it’s easy, but because it’s worth it.

What You Get

You get a launch-ready team that treats your brand like it’s our own. Strategy, training, design, content, connections — everything you need to hit the ground pouring.

You get creative that’s built to work in bars and resonate with real people — not just to win awards. You get honest advice, industry access, and a flexible partner who can scale with your ambitions.

Most of all, you get results — increased visibility, better brand loyalty, and confident distribution into the right hands.