Your Brand

Your Brand.
Our Focus.

The Wingman Group exists to help drinks brands grow — not just by making noise, but by making the right moves.

We provide five core services that support brands at every stage of their journey: from early brand definition to trade training, launch events, and growth strategy.

Our services are modular, scalable, and entirely drinks-specific. We work with founder-led brands, established portfolios, and trade distributors to deliver targeted, useful support where it matters most.

We’re not here to sell services.

We’re here to strengthen your foundation, refine your message, and make sure the people selling and sipping your product understand exactly what makes it special.

Brand & Strategy

Brand & Strategy

Your brand is more than a logo or bottle design — it's the emotional connection people make every time they see, sip, or speak about your product.

At Wingman Group, we dig deep to uncover the heart of your brand.

Whether you're building from scratch or refreshing an existing identity, we work to define your brand's purpose, values, and unique market positioning.

This strategic groundwork ensures every visual, verbal, and experiential element is anchored in authenticity.

From competitor audits to customer persona development, we offer the tools and insights that help you understand where you stand — and where you should be heading.

We'll align your mission with market opportunities, crafting a brand strategy that makes commercial sense while staying true to your core story.

This means positioning that doesn't just look good, but feels right across markets, venues, and touchpoints.

Trade Training

Trade Training

Your product is only as strong as the people representing it.

That’s why we design and deliver trade training experiences that go beyond basic brand facts — we create brand champions.

From bar staff to distributors and internal teams, our tailored training helps everyone understand your product’s story, serve it correctly, and sell it confidently.

We believe the best brand education is interactive, memorable, and above all, practical.

We also offer refresher training, onboarding support for new accounts, and "train the trainer" packages to embed knowledge deeper across your network.

With the right tools, your partners don’t just sell your product — they become part of your story.

It's about building belief in your brand from the backbar outwards, turning good service into great advocacy.

Marketing & Insights

Marketing & Insights

Marketing is where your brand meets the world — and first impressions matter.

At Wingman Group, we craft integrated marketing campaigns that are as strategic as they are creative.

From hero product launches to social media campaigns and seasonal content, we bring your brand to life in a way that resonates with your target audience and drives real engagement.

We don’t believe in “one-size-fits-all” — we create tailored plans based on your goals, timelines, and budgets.

We also support your internal and partner communications — from trade presentations and pitch decks to launch toolkits and internal brand guides.

Everything we do is designed to help you tell a consistent, powerful story at every level of your business.

With our help, you’ll build more than a following — you’ll build a community of advocates who buy into your brand’s values, taste, and vision.

Events

Events

From small tastings to full-scale launches, we help you show up and shine.

Experiences are the heartbeat of modern drinks marketing — and we specialize in creating moments that matter.

Whether it's a carefully curated trade tasting, a VIP dinner, or a fully immersive brand launch, Wingman Group handles every detail from planning to execution.

Our events are built to engage the senses, leave a lasting impression, and spark real-world buzz that lives long after the last glass is emptied.

But we don't just create a night to remember — we build activations that drive business outcomes.

Whether it's new listings, trade engagement, consumer sampling, or influencer content, every activation is designed with purpose.

With Wingman by your side, your brand will show up consistently, confidently, and with creative flair — wherever your audience is.

The Wingman Group 

We're your wingman — the team you call when you want to launch with strength, train with purpose, and grow with consistency. 

The Wingman Group 

22 - 25 Portman Close London W1H 6BS

020 3051 0454

hello@wingmangroup.co.uk