Brand & Strategy

Led by: The Alchemist   

The Alchemist spins product truths into brand legends, transforming strategies into authentic experiences. This team leads with sharp insight, refining your brand's identity. They ensure that every element — from positioning to messaging — resonates deeply with your audience and stands out.

The Alchemist takes the lead in crafting cohesive brand experiences. They sculpt your brand's essence, refining its positioning, tone, and message to create a unified, authentic identity. Their expertise ensures every touchpoint builds a connection that resonates in the marketplace.

They are the architects of your brand's success, working strategically to create impactful, memorable experiences. By fine-tuning every detail, from naming to design, The Alchemist ensures your brand stands out with a clear, powerful identity that speaks directly to your audience.

Creative & Content

Led by: The Storyteller

The Storyteller spins product truths into brand legends, weaving compelling narratives that connect deeply with your audience. This team manages all visual and verbal communication, ensuring every detail aligns with your brand's core values and creates lasting emotional connections.

The Alchemist leads with sharp insight and a keen eye for identity. This department transforms your brand vision into a strategic plan, refining key elements like positioning, naming, tone, and messaging. Their work ensures a cohesive brand experience that resonates across every touchpoint.

Every great brand starts with a formula. This team perfects yours by carefully crafting every element — from design to messaging. 

Marketing & Communication

Led by: The Connector

Always plugged in and always on point, The Connector leads the charge on communications, PR, influencer campaigns, and marketing strategy. They ensure your brand message is communicated clearly and effectively across all channels, making a significant and lasting impact.

They craft and amplify your brand message, generating buzz that turns heads and builds brand loyalty. Every campaign is designed to capture attention, spark conversations, and create momentum that resonates deeply with your audience, propelling your brand forward in meaningful ways.

Fluent in both hashtags and headlines, The Connector integrates traditional media with digital strategies seamlessly. They understand the power of a well-timed post or engaging story, driving awareness and connection while leveraging the perfect mix of content and channels.

Events & Brand Launches

Led by: The Ringmaster

The Ringmaster turns moments into memories. Whether it's exclusive VIP tastings or full-scale brand launches, this department thrives on live energy and flawless execution. Every event is carefully planned, ensuring your brand makes a lasting impact and steals the spotlight.

They manage logistics, design, and guest experience with precision, ensuring that every detail is flawlessly executed. The team's focus is on delivering seamless, memorable experiences that resonate deeply with your audience, leaving them talking about your brand long after the event concludes.

Whether it's an intimate gathering or a large-scale activation, The Ringmaster ensures your brand always stands out. Their creativity and attention to detail transform ordinary moments into extraordinary experiences, elevating your brand to new heights and capturing the public's attention.

Market Research & Insights

Led by: The Whisperer

The Whisperer translates numbers into action, using data to guide decisions rather than intuition. This team digs deep into trends, feedback, and performance metrics, shaping strategy with evidence to ensure every decision is backed by insights, not assumptions.

By examining data and drawing actionable conclusions, they help refine your strategy, enabling you to make smarter, more informed decisions. The team's focus is on identifying key patterns that provide clarity, helping you make strategic moves with confidence and precision.

With reports that speak in clear, understandable language and insights that drive growth, The Whisperer equips you with the tools needed to stay ahead of the competition. Their expertise ensures your brand remains at the forefront of market innovation and leadership.

Distribution & Sales

Led by: The Navigator

The Navigator helps your brand land where it belongs, guiding your brand from concept to market with precision. They chart the course for success, ensuring every step is strategically planned, connecting you with the right distributors for a smooth journey.

From commercial pitch support to route-to-market planning, The Navigator focuses on ensuring your brand is positioned for long-term growth. They build relationships, navigate challenges, and ensure your products reach the right places at the right time, maximizing your brand's impact in the market.

Visibility? Guaranteed. With The Navigator's expertise, your bottles will not only land on shelves but will also find their way into bars and the hands of the right people. Their planning and execution ensure your brand thrives and stands out.

Product Training & Advocacy

Led by: The Professor of Pour

The Professor of Pour educates with energy, bringing enthusiasm and expertise to every training session. Whether it's bartenders, distributors, or internal teams, this department ensures that everyone understands what's in the glass and can effectively communicate its value.

This team is dedicated to empowering others with the knowledge and skills needed to confidently represent the brand. They create detailed training sessions, informative brand books, and ambassador toolkits, ensuring consistent and impactful messaging across all platforms and teams, everywhere your brand touches.

From hands-on workshops to digital resources, The Professor of Pour ensures every team member is fully equipped to sell and serve your product. With their expertise, they provide the tools necessary to help your brand thrive in the market and beyond.

Operations & Delivery

Led by: The Engineer

The Engineer runs a tight ship, ensuring everything operates smoothly and efficiently. This department takes complex strategies and turns them into actionable plans, transforming complicated timelines into manageable progress bars. They bring order to chaos, maintaining control at every step.

They ensure each client journey is seamless, managing the entire process with precision. Deadlines are met, projects are delivered on time, and there are no surprises — except for the pleasant ones. Their focus is on flawless execution, ensuring everything is perfectly aligned.

From planning to delivery, The Engineer ensures every activation hits its target. They troubleshoot, coordinate, and adapt to challenges, ensuring the team works in harmony. Their expertise guarantees your brand's journey is smooth, efficient, and successfully executed.

The Party Division

Led by: The Maestro

The Party Division is made up of our front-line legends — charismatic hosts, seasoned bartenders, and event specialists who turn activations into unforgettable experiences. Experts in creating the perfect atmosphere, they ensure every detail exceeds expectations, leaving lasting memories.

Led by The Maestro, this crew manages the energy in every room, ensuring each event is dynamic, engaging, and memorable. Their expertise guarantees that every guest interaction aligns with the brand's spirit, creating an experience that resonates with all who attend.

Whether it's keeping drinks flowing or coordinating with vendors, The Party Division excels at balancing fun and professionalism. They ensure every moment is perfectly timed, transforming every event into a celebration of your brand's essence, with lasting impact and excitement.

The Wingman Group 

We're your wingman — the team you call when you want to launch with strength, train with purpose, and grow with consistency. 

The Wingman Group