Old Pilots Croatia

Client Type

Website Link

https://oldpilots.com/en/

The Client

Old Pilots Distillery is an award-winning distillery based in Zagreb, Croatia. Known for its use of local botanicals and innovative production techniques, it has earned global recognition for excellence and authenticity in gin and vodka production.

Overall Summary

Old Pilots Croatia is the flagship brand that gave rise to our UK-based marketing and brand development operations. As the creators of award-winning gin and vodka crafted in Zagreb, Old Pilots represents the very essence of aviation-inspired craft spirits. Launching the brand into the UK market was both a challenge and an opportunity — and the success of that mission became the foundation for our agency's capabilities.

We worked closely with the founders in Croatia to localize their story for a UK audience, shaping everything from trade materials to bar activations and partner relationships. The result was a seamless brand launch supported by strategic positioning, tastings, training, and visual storytelling.

Old Pilots continues to be a cornerstone client for us.

The brand's values of precision, heritage, and daring creativity align perfectly with our agency ethos, and our UK launch helped transform a niche Croatian product into a respected player across bars, hotels, and distributors in Britain.