Islay House

Client Type

Website Link

https://www.islayhouse.co.uk/

The Client

Islay House is a luxurious country retreat located on the famous island of Islay, known globally for its whisky distilleries. The house offers historic charm, high-end amenities, and a serene coastal setting. Guests include whisky enthusiasts, luxury travellers, and private event groups seeking tailored, personal experiences.

Overall Summary

Our collaboration with Islay House was built on a shared love for history, craft, and the Scottish landscape. Situated on the whisky-famous island of Islay, the venue already attracted a sophisticated and well-travelled clientele. Old Pilots offered a complementary, yet distinctive, alternative to the area's traditional offerings.

We positioned Old Pilots as the "surprise gem" behind the bar — a talking point in tastings, an elegant pour in the drawing room, and a premium option for private events. By developing signature serves and hosting educational tastings, we made sure Old Pilots became part of the conversation in whisky country.

This partnership demonstrated the brand's versatility and appeal even in a region dominated by a single spirit category. Together, we delivered curated moments that enriched Islay House's guest experience and established Old Pilots as a worthy player in the home of peat.

When we approached Home House with our proposal to introduce Old Pilots Gin, the conversations were as fluid as our cocktails. Their team, known for curating elevated experiences for discerning clientele, welcomed the idea of not just a product placement, but a true partnership. We worked together to explore immersive ways of embedding the gin within their member offering — from signature serves on the menu to exclusive launch events that reflected the club's distinctive character.

The result was more than a listing. Our relationship has evolved into a joint celebration of artisanal quality and curated moments. Together, we've hosted activations that bridge classic charm and modern mixology, and continue to craft ideas that push the boundary of traditional spirit marketing. Home House is more than a client — it's a canvas where the story of Old Pilots continues to unfold.